Friday, October 25, 2019

18A- Create a Custom Avatar

My customer is ironically just like me. The reason why I even came up with the idea in the first place was based off the freshman year struggles of my friends and I from last year. My customer is anywhere from 17-21 and is like your average teenager. To go into more detail, imagine a young 18 year old male who's normal daily routine originally started with going to high school for 7-8 hours a day and then going home to his family where they have a roof over his head and food on the table. Besides your average microwavable foods and snacks all the home cooked meals are prepared by the parents per usual. He drives a white sedan such as a Honda or Lexus that isn't by any means brand new but not old and still up to date. His mom will toss in his laundry for him a few times a week while he is at school and every time she says he is going to have to start doing it on his own soon but that never really ends up happening. He watches ESPN to catch up with the latest sports news and to get him laughing and interested he'll watch some episodes of Family Guy or Its Always Sunny in Philadelphia. He works part time to save up some extra cash but he spends it all because he figures he will have his parents help or get an easy part time job in college. With the awareness that college will probably still be challenging school wise, he is not ready for the abundance of additional responsibilities that will come along with it as well.

Now fast forward to the next year, life is completely different. While independence and some more freedom is amazing and fun, he soon realizes that there are some things that come along with that. He focuses strictly on classes as any freshman would, but doesn't think about the other needs that were previously done for him such as breakfast, lunch, dinner (not just how to make them but the food he needs to get for them), laundry (which piles up very quick when you aren't paying attention), budgeting and realizing how little time you have to work your freshman year. All of a sudden he feels like he is 28 years old and actually being an adult when only 3 months prior he was with his family and life had way less worries. Now he has to try to balance all of these into a daily and weekly schedule and he doesn't have the easy ability to go home and see his family whenever he needs help or just wants to stray away from the responsibilities. Now this is obviously not every person and everyone has different backgrounds but this is the type of people my app would assist perfectly and help improve their first year away from home and on their own.

I have a lot in common with this custom avatar because this customer avatar was just like my friends and I during the transition of our Senior years of high school to Freshman years of college. This is not a coincidence because this opportunity was based off of experience of my own and of people I know. When I was a freshman, I struggled so much in trying to keep up with all my schoolwork, actual work, money, clubs, self care/laundry, that I would even be skipping numerous meals throughout the week because I was too stressed or didn't have the time or knowledge to make it.
Image result for freshman year of college stress

4 comments:

  1. I find your description to be an extremely accurate representation of a freshman boy in college. Most freshman boys I know, including my younger brother, are much like this except my little brother is probably less aware of his surroundings compared to most. I think this identification of your target market will allow you to analyze and find the best possible way to market to your customers. I think this was almost too easy for you because you were in this boat at one time. Keep up the good work!

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  2. Hey Christian. I enjoyed reading about your typical customer. Most students like myself here at the University of Florida, the top 7 college in the nation, struggle each day to not only make ends meet but to eat and get used to a healthy lifestyle. College life is far from easy and I commend anyone who goes through it. Your product will be a success I can garantee you that. I also love the fact that you can relate to your avatar. Great job all around.

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  3. Hey Christian,

    I am glad you are your consumer, sometimes it is the easiest way to come up with business ideas and know how to relate to your consumers! You did a great job describing the backstory behind your avatar. Honestly, I believe from your story and business idea many people in college can really benefit from your business. You did a great job!

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  4. Hi Christian,

    Seems you took this assignment very seriously. Your description was fantastic. It seems you know what you are looking for in your target segment. As I was reading your description of your perfect customers, I noticed that you were talking from experience. You even described the attitude your perfect customer has! Knowing your segment this well will allow you to sell your idea more easily to your customers. Thank you for sharing!

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