1) You.
My name is Christian Frisone, I am from the Florida Keys and I am a sophomore here at the University of Florida. I am very creative and open-minded which I feel is a very good tool to have in the field of entrepreneurship. I have also been told I am an effective and efficient multitasker. As far as my experiences go, I have been exposed to acts of entrepreneurship that involved my father and one day I hope to run a business or create my own that not only is successful but can actually help improve peoples day to day lives. My business would play a large role in my life because as of right now I would still be one of the ones to benefit from it as well. Even with concerns of this relating to bias, having the need myself also helps me bring more relevant and creative ideas to the table because I know what the exact customer for this need is going through. The business is for students such as myself to be able to prepare themselves for life too so this would carry on to be a part of my life even after school.
2) What are you offering to customers?
The product/ service would be an app or program to educate students on how to live on their own and take care of themselves when they are in college. It will show students how to cook, clean, schedule/plan, budget, shop, etc. Many of those things students come into college having no knowledge of how to do either because the high schools never taught them how or their parents never really showed them how. This will take off an immense about of stress that has been drowning students over the years as well as improve their health as they will be eating better and having better overall hygiene. With poor budgeting tactics in college, more and more students are having little to no money for necessities like toiletries, food, and gas.
3) Who are you offering it to?
Think about it from the perspective of a high school student about to go to college, we've all been there. You just spent the first 18-19 years of your life with your family, under a roof, having dinner on the table and in many families laundry is also done for you. Then all of sudden, you pack all your bags and leave all of that behind as you go live on your own with thousands of other people you do not know and having to take care of yourself. Now obviously every student did not grow with the same childhood but overall that is what most students have and it is what most students came from in my interviews. What all these students have in common is that they are all leaving home to go live on their own and take care of themselves for the first time and for a lot of them, they are clueless on what to do. This is to educate and teach these kids how to become adults and take care of themselves while they pursue their degree. This also is not just a short term fix, what these students learn from the app will last throughout their whole lives because even students once they leave college have trouble adjusting to the real world and this app would definitely help them survive those rough and stressful times as well.
4) Why do they care?
Customers will care about this solution because when you don't know how to cook, clean, budget and save, or even schedule your day/week correctly, than your life along with college and classes will be a very big struggle and cause stress levels that can actual be very unhealthy for students. More and more students each year are attending counselors at their universities for anxiety, stress, and depression and a lot of it has to do with them living in constant cluelessness on how to take care of themselves and live alone. With just the simple small purchase of the app or program, they will not only be assisted, but more importantly be TAUGHT how to do all those things and make their life easier not even just for college but for life in general.
5) What are your core competencies?
What sets this apart from everyone else is that it has everything in one. You could go download a cooking app or taking a cooking class and do the same thing for budgeting and cleaning and everything else but that involves the purchase of several different applications and classes that also take up more space and time. With this app/program, you have everything in one. I believe that is what we have that others don't. If I had to put it into a term I would probably say convenience. I think another thing that sets apart this service from others is that is teaches the customers long term and not just for the time being. It really all depends on how they use it but if used correctly, these budgeting, cooking, cleaning, and all other tips and instructions will follow them for the rest of their lives let alone just get them through college.
Evaluation:
I believe that these elements fit together because they are all part of the same struggles that students have and one fix for all can really change some students lives. To simplify it at its best, there is a group of people with an unmet need and a logical and realistic solution that can meet that need all at once. Yes, there are things that need to be fixed and some loose screws that need to be tightened but I do believe this is still an opportunity that can work. You could say that they could all just look it up individually or watch Youtube videos but I don't think that is very convenient for anyone. To have ONE service on ONE platform that can take care of it all for you at the click of some buttons. I would say if there are any weak aspects it would be the customers that already have knowledge of all or most of those factors and can just teach it to their friends, however, I feel that more students would find it more convenient to have it on their phone or just have it taught by experts who can make sure whatever is taught is long-lasting.
Feedback Memo:
My feedback was mostly taken from my roommates perspective, since I was unable to pull any effective feedback from the comments on my original post. My feedback was that although is it is a great idea, would already tight budgeted students being spending more money to find out things that they could just look up on google for free. Another main point was similar to the first point but specified that not everyone needs help with all the things the app provides so if one student only need help with one or two things, why spend the money on something that covers way more than that and then you are left with stuff you already are familiar with. In the assignment I did state that for one small purchase, these students would have all the info at their disposal for good and forever and since it will all be on the same platform they won't have to go anywhere else individually to find them which is much more convenient. As far as maybe having too much info to where people will find some or most of it not useful, I do not believe it could ever hurt to have some more info on stuff you may already be familiar with especially since they will not be paying periodically or multiple times for having it in which it would be a concern.
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