25A-Whats Next?

Existing Market-
1). Moving forward I would like to provide some of these services as a class or lecture to high school students in order to prepare them for college. One of the main reasons students have these problems of taking care of themselves in college is because high school teaches them nothing. This would not be full classes but more quarterly or weekly seminars to get kids educated on the side.

2). After conducting my interviews, they said we should work on using that same type of method but with different types of situations outside of just college students like couples with new borns. Basically try to make a survival guide for other situations in life that are difficult and a lot of people are thrown into. They said while the idea I have for having classes during high school is great, they believe it may just be taking away business from the service I already have. They did say that they would use that service if it was provided to them in high school though and probably still get the app.

3) From what I saw with the feedback and from my own expectations. I would like to keep moving forward with the direction I am at now with helping those beginning college students be able to take care of themselves and prepare for the world after college. A new market area for different situations is definitely a direction I would like to take eventually but not in the short term period. I would still like to try the high school seminars/ classes to help kids prep for college and see where that goes because I believe they would still purchase the app since the app does so much more than just show or tell you what to do.

       Now, there are still problems I could face with that as far as drawing away customers from my current business now and could lose me some money but I want the high school version to just be a intro to what they will get on the app. Also, I would like to maybe focus on the college senior aspect and teach them for the real world. Some aspects of the real world and college are similar, but many are different. Thats why I believe there could be serious business here and I am also staying in a very similar market so I am not straying too far away. My main goal here is too help people be ready for the major parts of their lives because the majority of people are unprepared and I have been in similar positions and I know how stressful and scary it can be.

New Market-

1). A radically different market I could target would be 25-40 year old adults that are starting families.

2) I think by targeting people/ couples who are starting families, I could use the same app concept to develop a survival guide for raising a first child. Imagine bringing a new born home and having no idea what to do next. The app would basically do the same thing it does for college students as far as the concept but different tools, like what to feed him/her and when. What the proper supplies are to get and it can show you deals on things such as food, carriages, beds, etc. Reminders, alerts, tips, and scheduling as well would all contribute to help the couple have a more efficient and effective parenting process.

3) For this I interviewed two couples that I know personally and one couple is planning to start a family and the other has just had their first child. When asked about the potential concept, they were all for it saying that an app like that could be extremely helpful because although they are doing their research, they still have the "we have no idea what we are doing" mindset at all times. They said based off of the concept I have now, it could definitely be adapted to the new situation but would require a lot of different scenarios and tools. They did say however, that there are already some apps like that out there and the internet does have a lot of the answers a click away.

4) I learned from this new market that there is some opportunity here but no as big as the one I am in now. For one, while an app to help new families with their new borns is very helpful and useful, but there are already a decent amount out there and thousands of books and websites to facilitate. Now just like the market now, I do have a good advantage from being able to do it all as one in one application, but the question is will people think it is worth it to purchase. I wouldn't say this market is as attractive as my current market, but still has a lot of potential value in it and I could see my business venturing out to this market one day down the line.

      One concern though is I wouldn't consider going to this market until way further down the line, but by then who knows what products or services would have already beaten me to it. What surprised me was how clueless some couples still feel even months and months after the baby has been born, but this is actually good for my business because they means they are still prospective customers for my market. I do believe I will have much more issues with competition in this market and that is what also surprised me when talking to the couples because they were telling me how many other services or products they see lately about starting a family and raising a new born child. Overall, I feel this is still a market I could hit, even though it isn't as opportunistic as the one I am in now.